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The Business Case for Regular Penetration Testing

01/11/20252 min read

"We're too small to be a target." I hear this from Danish SMBs every week. And every week, the news proves them wrong.

Small Doesn't Mean Safe

Attackers don't browse company registries looking for enterprises. They scan the internet for vulnerabilities. Your 20-person company running an unpatched WordPress site is easier to compromise than a bank β€” and the attackers know it.

What a Pentest Actually Finds

A good penetration test isn't just running Nmap and handing you a PDF. It's a structured assessment that:

  1. Maps your attack surface β€” every endpoint, service, and login page
  2. Tests authentication β€” password policies, session management, MFA bypass
  3. Attempts privilege escalation β€” can a regular user become admin?
  4. Tests data exfiltration β€” can sensitive data leave your network undetected?

The ROI

The average cost of a data breach for a Danish SMB is DKK 2-5 million when you factor in GDPR fines, lost business, and recovery costs.

A penetration test costs a fraction of that and gives you actionable results you can fix before attackers find the same issues.

When to Test

  • Before launching a new product
  • After major infrastructure changes
  • At least annually for compliance
  • After any security incident